About Rebecca Ullrich

For more than 30 years, I’ve partnered with founders, CEOs, executive teams, and creative organizations to build brands, systems, and teams that drive meaningful business results — by designing environments where people can collaborate effectively, work with clarity, and innovate at their best.

My career has lived at the intersection of strategy, creative leadership, and operational excellence across direct-to-consumer and multichannel businesses. I’ve led brand revitalizations, scaled creative organizations, modernized content and production systems, and helped organizations align storytelling, customer experience, and execution across catalog, digital, and emerging platforms.

But what has mattered most — and what ultimately delivers the greatest impact — is not just what gets built, but how it gets built.

I specialize in creating clarity where complexity has accumulated: aligning teams, improving how workflows, strengthening accountability, and building systems that allow people to do their best work in a healthy, sustainable way.

How I Work

I believe great leadership balances vision with structure, humanity with accountability, and creativity with disciplined execution.

In practice, that means:

• Designing clear strategies people can actually operationalize
• Building systems that eliminate unnecessary friction and rework
• Aligning teams around shared goals and ownership
• Elevating creative and customer experience without chaos
• Creating environments where collaboration thrives and performance scales

I’m known for bringing calm to fast-moving environments, for seeing both the big picture and the operational details, and for turning complexity into clarity.

Leadership Philosophy

I focus on results AND the people who deliver them. My style is empathetic, collaborative, and grounded in accountability — empowering teams to perform with joy and purpose rather than fear or burnout.

What Leaders and Teams Often Appreciate

Throughout my career, leaders and teams I’ve partnered with have consistently valued:

• My ability to stabilize and focus organizations during periods of change
• My clarity in prioritization and decision-making
• My collaborative, grounded leadership style
• My ability to connect strategy, execution, and people
• My focus on driving strong business results through clarity, alignment, and healthy ways of working

Why Fractional & Advisory Work?

After years of leading inside complex organizations, I’ve chosen to work in a more focused, embedded way — partnering with companies through short, high-impact engagements that create meaningful momentum without long-term risk or overhead.

This model allows me to:

• Step in quickly where clarity and leadership are needed most
• Deliver practical, measurable progress
• Empower teams rather than replace them
• Leave organizations stronger than I found them

Whether through a 90-day pilot, a targeted advisory engagement, or ongoing fractional leadership, my goal is always the same: build systems, teams, and strategies that work — and keep working.

Who I Serve

• CEOs and leadership teams needing clarity during change
• Organizations undergoing integration or transformation
• Teams seeking performance improvements without long-term executive commitments