Rebecca Ullrich
Helping Organizations Unlock Momentum Through Clarity,
Cross-Functional Alignment, and Executional Excellence
Strategic Growth & Transformation Leadership
What I Do
I partner with leadership teams to remove friction, realign systems, and enable high-performance execution — so strategy becomes measurable growth rather than good intentions.
At the core of my work is identifying where capable people and strong ideas are getting unintentionally slowed down — by process, structure, silos, or unclear priorities — and redesigning the way work flows so teams can operate more effectively and collaboratively.
Depending on the organization’s needs, this often includes:
• Integrated Leadership & Change Enablement: Redesign decision, process, and accountability frameworks that empower teams to deliver reliably at speed.
• End-to-End Customer Experience Alignment: Ensure experiences — from brand narrative and merchandising to digital touchpoints — work together to deepen engagement and drive revenue.
• Workflow & Operational Optimization: Turn chaos into predictability by streamlining tools, systems, and operating rhythms.
• Cross-Functional Team Performance: Build clarity, ownership, and cohesion across teams and leaders.
Proven Results
Accelerated customer acquisition by 20% through revitalized brand strategy during post-integration transformation
Built scalable content and creative infrastructures supporting portfolios with $400M+ in annual revenue
Increased execution velocity (speed-to-market) by up to 50% through redesigned workflows and production frameworks
Elevated conversion through PDP/PLP experience optimization and unified cross-channel storytelling
Reduced production costs while expanding content output and quality across multiple touchpoints
Fractional Executive Pilots (90 Days) — hands-on leadership embedded in the organization to unlock systemic barriers and execute improvements.
Strategic Advisory & Optimization — targeted coaching and planning for high-impact initiatives.
Portfolio/Program Guidance — for brands and business units needing structured strategic guidance without full-time commitments.
How I Engage
For more than 30 years, I’ve built and led brand, creative, and growth organizations across multi-brand direct-to-consumer portfolios — partnering closely with CEOs, merchandising, operations, and digital teams to drive transformation at scale.
Welcome To My Work
Growth Infrastructure & Operating Model Design
Building scalable systems that align teams, workflows, and decision-making to accelerate performance and reduce friction.
Integrated Customer Experience & Go-to-Market Leadership
Orchestrating cohesive brand experiences across catalog, ecommerce, content, and campaigns that drive engagement and conversion.
Brand Positioning & Commercial Narrative Strategy
Defining clear, compelling brand narratives that connect product, customer insight, and business objectives.
High-Performance Team Architecture & Leadership Development
Designing organizations, talent models, and accountability systems that unlock speed, ownership, and results.
Scalable Content & Creative Operating Systems
Building production frameworks that deliver consistent, high-impact creative at speed and scale.